So you’ve been a creator for a while now. Years maybe. Consistently making and sharing educational, inspiring or just plain funny content with an audience who gets it. Maybe you planned to grow a following or maybe it happened very organically the more you showed up and shared online. Either way, you’ve got an incredible opportunity in that audience.
At some point, most creators reach a tipping point where they choose to go all in on themselves and move from “creator” to business owner. If that’s where you are right now, you’re in the right place to get started with that. Read on to learn how the creator income calculator works and how it can help you plan for your next season of growth.
From Creator to Business Owner
First things first: mindset. When you’re thinking of growth, you need to adopt the mindset of a business owner and consider the strategic importance of diversifying your income streams. This isn’t just about content creation; it’s about building a sustainable, thriving business.
Imagine yourself not just as a creator educator but as the CEO of your educational empire. This mindset shift opens the door to a realm of new possibilities. Thinking on a larger scale is more than a catchphrase; it’s a strategic move that can redefine your creator educator path. The key to this strategy? Let’s call it “multiplication”.
Three Excellent Reasons to Add Multipliers
1. Protect Yourself from Uncertainty
Life is unpredictable, and so is the landscape of social media and online education. Relying solely on one income source is pretty much like constructing a house of cards – one unforeseen breeze, and it all tumbles down. Adding multipliers (revenue streams) in your business acts as a financial safety net. If one revenue stream faces challenges, others are there to ensure you can stay financially afloat.
2. Align with Your Passion and Lifestyle
Your pursuit isn’t just about monetary gains; it’s about constructing a life that aligns with your passions and lifestyle. The multiplier strategy isn’t one-size-fits-all. If public speaking isn’t your jam, avoid it. Prefer the comfort of your workspace? Opt for digital products. Diversifying your income sources is about selecting options that harmonize with your interests and personal aspirations.
3. Build on Existing Foundations
You’ve already cultivated an audience, garnered followers, or amassed a robust email subscriber list – that’s your foundation. And it’s a great one to build on. Rather than starting from scratch, leverage what you have. Use your existing reach as a starting point to explore potential income from various multipliers. The key here is maximizing the value you provide to your community – using the content and subject matter expertise you already have. No need to reinvent the wheel.
Making it Tangible: The Creator Income Calculator
Wondering where to start? Enter the Creator Income Calculator – a quick and handy tool to translate your aspirations into quantifiable figures. Simply use the sliders to adjust for the number of customers and the price for each multiplier. The total monthly income updates in real-time at the top of the page – it’s your playground to experiment with different scenarios.
How It Works
Step 1: Choose from a variety of multipliers like Speaking Engagements, Memberships, Brand Deals, and more. Start with one or two different options. For example, think about a product you may have already sold – like an e-book – then add another multiplier that you’d be interested in working on.
Step 2: Adjust the sliders for the number of customers and the dollar amount per customer. A good starting point is to use your existing audience size. Then, think bigger and see the potential of selling your product to a larger audience. Tip: re-set all the sliders to the left to start over at $0
Step 3: Set goals for your next year & beyond. The calculator isn’t just for the present; it’s a tool to help you set your sights on the future. It lets you envision possibilities you may not have before. It’s about crafting a financial canvas that mirrors the business you want to have.
Your Next Level Awaits
Shifting from creator educator to business owner / CEO is a transformative experience. Diversifying your income isn’t merely a strategy; it’s a mindset that propels you towards financial freedom and fulfillment. Choose your multipliers carefully, align them with your passions, and use the Creator Income Calculator to inspire you to take your creator business to the next level.
