Sep 21, 2023

Top 3 Ingredients for a Successful Creator-led Business

Amanda Northcutt and Natalie Williams, unpack the key elements creators need to build a profitable and sustainable business.

Show Notes

Welcome to Episode 1. This podcast aims to help digital creators build successful businesses by sharing practical wisdom and insights. Amanda Northcutt and Natalie Williams, discuss the top three ingredients for a successful creator-led business. These ingredients are:

  • at least 50,000 followers,
  • demonstrable expertise in a specific area, and
  • having sold something to the audience before

They also touch on the various income creation pathways for creators, including one-off digital products, co-created products, speaking engagements and book deals, brand deals and ad revenue, affiliate revenue, launching product or merchandise lines, one-to-one coaching or consulting, and recurring revenue digital products and services. The hosts emphasize the importance of understanding your audience and offering the right product at the right time in the right way.



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